Creative & Digital Strategist found in London.

Originated in Bath, Somerset. Migrated to London in 2022. I'm an innovative and collaborative creative, digital marketing strategist and a qualified yoga teacher, with a passion for art, culture and travel.

A self-confessed “Lana of all trades”, in possession of a myriad of skills from crafting marketing strategies, curating brands on social channels, creating websites, copywriting, design, and email marketing, to writing award-winning narratives, I have experience in an array of industries from creative agencies to professional services.

Digital Strategy

Strategise, execute, and optimise complex omnichannel campaigns across all digital touchpoints, integrating messaging and adapting content for each channel, audience persona and customer journey.

Content Marketing

Crafting content strategies to engage audiences, writing and producing blog content to showcase thought leadership and case studies to demonstrate success.

Copywriting & Design

Crafting compelling copy adapting for brand voice and channel. Creating content and video using design tools including Adobe Creative Suite & Canva.

Social Media, Paid & Influencer

Creating and managing campaigns across social channels (LinkedIn, Facebook, Instagram, X, TikTok), with organic and paid activity. Community engagement and influencer management to increase followers and engagement.

Website & SEO Management

Building and managing websites with a variety of CMS including WordPress. Optimising content for SEO with keyword research and editorial strategy.

Email Marketing

Creating and delivering email marketing campaigns, personalising content for key audience personas and automating customer journeys to drive engagement.

Awards.

Recognised for my work solely delivering marketing campaigns, cultivating brands and advocating inclusivity, I was shortlisted in Advertising Week Europe’s Future is Female awards in April 2023.

Take a look at my portfolio.

Here’s a snapshot of marketing projects I’ve worked on to show what I can deliver for you and your brand.